About Meng

Flipa Talk: Becoming the intimate stranger: using cultural understandings to help AI prevail personalisation in digital marketing

June 5 : 6:00 pm to 7:30 pm (Colombia time)
The main challenge of AI in digital marketing relates to the personalisation. In this talk, I bring up the need of cultural understanding of consumers to help AI recognise various market segmentations and push more related personalised contents to end users.

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