About Katarina

PhD in Cultural Anthropology, has studied Swedish culture and business for over 20 years. She founded and runs Inculture, a Stockholm-based consultancy that provides ethnographic research and anthropological analysis on contemporary culture, trends and branding, and has worked for many organizations including IKEA, Volvo, Skanska, Danone, BBC.

Flipa Talk: NO MORE NEED TO UNDERSTAND HUMANS?

June 4: 10 -10:30 am (Colombia time)

With consumer algorithms we see a new turn in market research and analysis. Instead of understanding why people behave in certain ways and make certain choices, companies use Big Data to transform humans to docile consumers. So what does that really mean for social sciences and for society at large?



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